Built for Transition: A Career Through M&A and Digital Transformation
A journey spanning startups, cybersecurity giants, and landmark M&A events. Each milestone reflects how modern web architecture, AI-forward marketing, and adaptive leadership were used to capture value, maintain continuity, and turn disruption into leverage.
Key Performance Metrics
Strategic achievements and measurable impact across marketing leadership, platform modernization, and M&A activities.
Launch Spaceman Media
Founded Spaceman Media, a digital marketing consultancy. Built high-profile client work and modern web platforms for brands like McDonald's, The Video Game Awards, and Floyd Mayweather Promotions, establishing a foundation in strategy and execution.
Impact Metrics
- •Established a repeatable digital services practice
- •Served global brands and built technical credibility
Web Engineer at Tableau
Led web engineering for corporate site, reseller portal, and internal finance applications. Integrated Adobe Analytics and Eloqua, built lead nurturing workflows, and executed SEO that contributed to sales growth.
Impact Metrics
- •Built foundational demand generation infrastructure
- •Improved engagement through data-driven UX and analytics
Key Tools
Tableau
Acquired by Guidance Software • 2010
Focus of Acquisition
Consolidation of forensic data visualization and investigation tooling.
Strategic Outcome
Expanded market capabilities in digital forensics through integration of complementary product lines.
Impact Metrics
- •Broadened forensic investigation portfolio
- •Created cross-sell opportunities between visualization and endpoint tools
Digital Strategy Lead at Guidance Software
Directed corporate and subsidiary digital strategy for endpoint investigation solutions. Built cohesive web presence, integrated analytics/automation, and improved SEO to drive engagement and sales in cybersecurity.
Impact Metrics
- •Unified digital narrative across subsidiaries
- •Improved search visibility and lead quality through SEO and automation
Key Tools
Join Trustwave as Director of Digital Marketing
Built scalable demand generation, led major rebrands, implemented SEO and automation strategies, and positioned Trustwave as a recognized leader in managed security services.
Impact Metrics
- •Achieved consistent 20% YoY growth in lead generation
- •Defined and executed comprehensive SEO strategy
- •Managed seven-figure digital advertising spend
Key Tools
M86 Security
Acquired by Trustwave • 2012-03-19
Focus of Acquisition
Advanced web and anti-malware protection to bolster cloud compliance and threat defenses.
Strategic Outcome
Expanded threat protection surface and enhanced managed security service credibility.
Impact Metrics
- •Broadened web/malware protection capabilities in managed services
- •Strengthened cloud compliance positioning
SecureConnect
Acquired by Trustwave • 2013-04-03
Focus of Acquisition
PCI compliance and network security services for multi-site retail and hospitality.
Strategic Outcome
Extended vertical reach and compliance-led managed service capabilities.
Impact Metrics
- •Expanded into hospitality/retail PCI compliance specialization
- •Added niche managed services for multi-site clients
AppSec Inc.
Acquired by Trustwave • 2013-11-12
Focus of Acquisition
Automated database security scanning and data-centric vulnerability management.
Strategic Outcome
Deepened data protection and compliance posture for high-value assets.
Impact Metrics
- •Strengthened database security offerings
- •Improved customers' risk posture through better vulnerability visibility
Trustwave
Acquired by SingTel • 2015-08
Focus of Acquisition
Integrate managed security services into global enterprise security portfolio.
Strategic Outcome
Expanded Trustwave's global reach and strategic alignment with SingTel's security arm.
Impact Metrics
- •Gave Trustwave broader distribution and investment backing
- •Enabled further scaling of managed services globally
Interim Chief Marketing Officer at Trustwave
Selected by CEO to lead marketing transformation. Pivoted GTM from MSS to MDR, unified crisis response, elevated analyst relations, and drove pipeline growth from $410M to $605M while managing a $10M budget.
Impact Metrics
- •Pipeline growth from $410M to $605M
- •Secured top recognition in Gartner, IDC, and Forrester evaluations
Divestiture of SecureTrust Business
Trustwave sold SecureTrust (PCI compliance arm) as part of refocusing toward core managed detection and response offerings.
Impact Metrics
- •Shed non-core asset to double down on MDR capabilities
MC² Titanium / Chertoff affiliate
Acquired Company • 2023-10-01
Your Role at the Time
Strategic Marketing Leader (transitioning from interim CMO influence)
Strategic Shift
Ownership transition as SingTel divested Trustwave, completing a portfolio reset after eight years.
Outcome or Exit
Trustwave moved out of SingTel's portfolio in a $205M transaction.
Impact Metrics
- •Signaled strategic reprioritization of Trustwave within SingTel portfolio
Singtel Sells Trustwave
Impact Metrics
- •Signaled strategic reprioritization of Trustwave within SingTel portfolio
Head of Web at Venafi
Modernized Venafi's digital front door: migrated to Next.js/Vercel with a headless Kontent.ai architecture, implemented ABM, AI-driven content recommendations and search, unified multiple sites, and drove 35% YoY traffic growth through SEO.
Impact Metrics
- •35% YoY traffic growth
- •Unified four disparate digital properties
- •Built AI content recommendation engines
Key Tools
CyberArk
Acquired Company • 2024-05
Your Role at the Time
Head of Web (integration continuity)
Strategic Shift
Machine identity integrated into broader identity security platform; mandate expanded in a larger enterprise context.
Outcome or Exit
Acquisition valued at $1.6B and began organizational integration under CyberArk.
Impact Metrics
- •Preserved web modernization momentum through transition
- •Began shaping web team as strategic growth driver
Venafi Acquired by CyberArk
Impact Metrics
- •Preserved web modernization momentum through transition
- •Began shaping web team as strategic growth driver
Integration into CyberArk
Navigated the transition while preserving momentum on web modernization; began shaping web team perception as a strategic growth driver within a matrixed enterprise.
Impact Metrics
- •Maintained SEO and ABM continuity
- •Aligned legacy innovation into larger enterprise roadmap
Zilla Security
Acquired by CyberArk • 2025-02
Focus of Acquisition
Modern identity governance and administration with AI-powered automation to scale identity compliance.
Strategic Outcome
Expanded CyberArk's identity security platform with advanced IGA capabilities.
Impact Metrics
- •Added automated IGA to existing identity/security stack
- •Positioned CyberArk for deeper compliance workflow integration
Palo Alto Networks
Acquired Company • 2025-07-30
Your Role at the Time
Digital Transformation & Web Strategy Leader at CyberArk
Strategic Shift
Identity security being folded into a broader, AI-infused Palo Alto platform; positions CyberArk as a core growth vector in a $25B deal.
Outcome or Exit
Definitive agreement announced: $45 in cash and 2.2005 shares of Palo Alto Networks per CyberArk share, valuing the transaction at roughly $25 billion (26% premium).
Impact Metrics
- •Marks largest-ever Palo Alto acquisition to date
- •Positions identity as central to broader cybersecurity platform
Palo Alto Networks to Acquire CyberArk (Definitive Agreement)
Impact Metrics
- •Marks largest-ever Palo Alto acquisition to date
- •Positions identity as central to broader cybersecurity platform
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